What’s an ad network?

What’s an ad network?

Ad network consists of two main entities: publishers and advertisers

Publishers: any person who own a blog/site/forum can be termed as a publisher (in short a publisher is the one who publish his work on the World Wide Web)

Advertisers: companies which are looking for targeted traffic for their websites so that they can showcase their product or service to mass in hope to earn some good bucks through internet marketing.

So what’s the role of an ad network?

An ad network provides a platform to both publishers and advertisers to meet and satisfy each other’s needs, a publishers display the ads of advertisers on their websites and in return advertisers pay them

The more popular your site is and the more traffic you earn the more revenue you can generate from it if you are a publisher and the more business an advertiser would be able to generate through it, it’s a win-win situation for both the parties, contrary to this if you have a small traffic website then you won’t be able to earn some good bucks that’s why it’s said that traffic is the key to success 

What’s the profit of ad network or why they let both publishers and advertisers meet?

Every ad network has a fixed profit margin ratio; they deduct their share before giving you your generated income, popular ad networks are; adsense, adbrite etc…

The moral of the story is, if you are a publisher and you are looking to monetize your site then get some traffic for it and then join some ad network (preferably adsense) to start earning revenue out of it and if you are a business entity and need some targeted traffic to showcase your product/service, then again join some ad network and start getting hits which will result in improved business