Search engine optimization, pronounced as S.E.O is the process of optimizing a webpage to improve its visibility in search engine pages. Most of the traffic from search engines is redirected to the top 3 results and the remaining goes to the rest of 7 results out of a total of 10 results per page.
Google which is one of the major search engines today was founded in 1998 by Page and Brin. It succeeded to attract a loyal following among the growing number of internet users. To fight link manipulation, Google rank sites using 200 different signals. Google, Yahoo and Bing don’t disclose the algorithm they use to rank pages.
To ensure that all of your site pages are indexed in Google, you can submit an XML sitemap feed to Google Webmaster Tools. It’s free to create an account on Google Webmaster Tools and creating an XML sitemap is also free if you are using a content management system such as wordpress.
Search engine optimization can be broadly classified into white hat and black hat. It’s always recommended to opt for white hat tactics which tends to long term results as opposed to black hat which delivers quick results but put site in the danger zone.
Some black hat techniques include cloaking, hidden text in div etc. sites which opts for black hat techniques are always in the danger of getting banned either through automated algorithm checks or manual site reviews and that’s one of the reasons why you shouldn’t go for black hat.
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