Which is better form of advertising, text link ads or graphics ad?
text link ads provides more information about the brand being promoted while taking less ad space on the other hand the same can’t be help true if we talk about graphics ad which requires a lot of ad space plus expertise to design such adverts. Text link ads need less expertise and even an internet newbie can design a text link ad.
text link ads are not only cost effective but also tends to higher conversion rates because if a reader is reading and then clicking on an advert then he is possibly going to buy a product/service being advertised. Graphics ad on the other hand provides little or no information about the same and hence the conversion ratio is also not as good as compared with text link ads.
Text link ads are also easy to embed in the content on the website and hence it’s easy to improve CTR (click through rate) while graphics ad are not that easy to embed and their CTR is also not as good.
Big brands advertise in both formats however as per different researches and conclusions on this topic it’s always better to opt for text link ads unless you have a significantly high budget for internet marketing.
It kind of depends on how your website is structured and what it's about. I've had websites where graphical ads had a much higher CTR than text ads.
ReplyDeleteBut overall I would also say that text ads out-performs graphical ads, at least from AdSense.
@ Admin: that's no doubt a valid point, but if we talk about an average then you might find that the publishers who are using text ads are doing much better then those using graphics ad.
ReplyDelete